ABOUT
AWE, is the portfolio of Creative Director Alexander Weaver, specialising in research-led brand creation across diverse sectors. Through distinctive visual languages and layered storytelling systems, AWE helps ambitious brands stand apart with clarity, originality, and measurable impact.
FEATURED WORK
ILLUSTRATION
ART DIRECTION
CAMPAIGN
CLIENTS
Collaborating with forward-thinking brands, agencies, and innovators across industries, including technology, higher education, and retail, to bring ideas to life.
CASE STUDY
The creative direction and conceptual vision for the University of Glasgow’s ‘World-Changing Glasgow,’ reframing world-class research as a human, globally resonant narrative. The campaign sparked a renewed sense of pride within the UofG community, increased engagement with research stories, and strengthened Glasgow’s position on the world stage.
Reviews
“Alex is detail-orientated, creative and extremely organised. His illustration work in particular was second to none. ”
- Jack Morgan, Head of Production at Wardour“Alex brought a rare combination of creative talent, strategic thinking, and relentless work ethic. His contribution was instrumental in shaping our brand, which has gone on to become the leading UGC and Influencer Marketing platform in the hospitality space.”
- Michael Radley, Founder Joli “Alexander played a key role in shaping my vision for Salt Grooming, supporting the packaging and brand design process while helping navigate the complexities of creating a premium British product.”
- Piers Le Moignan, Founder Salt Gromming